The term print run or press run

The term print run or press run usually applies to book publishing, and is not often in the magazine market. The print run is the number of copies that are to be printed of an impending book, which will be commercially marketed.

Because publishers want to recover a large portion of the book's initial costs during sales of the books first print run, publishers will use several commercial and logistic
factors to calculate the number of books in the print run.

For book collectors, the first print run copy is the generally the most valuable, especially if it is a first edition because as more and more print runs are printed, the printing plates often deteriorate slightly.

Once the print run sells out then the title either will be reprinted, or will become an out-of-print book. However, many publishers are using print on demand as well as e-book technologies, publishers can keep well beloved titles in print.
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